IIE Higher Certificate in Digital Marketing - Distance

Overview

The purpose of this IIE qualification is to develop learners that demonstrate introductory knowledge and skills in the digital marketing field. Learners will be able to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning. This will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

Modules:

• Digital and Academic Literacies
• Digital Marketing 1A
• Introduction to Quantitative Thinking and Techniques
• Marketing 1
• Digital Marketing 1B
• Introduction to Web Development
• Marketing in the 21st Century
• Work Integrated Learning

Study further with IIE Pathways
The successful completion of the IIE Higher Certificate in Digital Marketing enables you to progress into any one of the IIE Brand Management Undergraduate qualifications delivered at IIE Vega.

Distance delivery includes:

• A distance learning system that leads students through the content, prescribed material and activities.
• Distance academic navigators (tutors) who are subject experts and maintain the human experience of the learning process.
• Weekly live sessions with your distance navigators.
• A dedicated success navigator who supports students throughout the learning journey.
• Access to our distance information centre and resources.

Note: While you can generally structure your study time as you need, there are scheduled distance sessions during which you will get mediated support. Scheduled assessments in the form of online activities, assignments and exams are paced to ensure your studies progress.

What you need in terms of technology, time and materials:

• The appropriate technology equipment and tools are essential to succeed in distance study.
• A reliable internet connection (we recommend 5-10 GB of data per month), your own device with at least Windows 8 or macOS 10.15 (Microsoft Office 365 is available as a free download for IIE students), and Google Chrome, Microsoft Edge Chromium or Firefox.
• An uninterrupted power supply is also highly recommended.
• Prescribed textbooks are available for online purchase.
• Distance students need to commit to approximately 20-25 hours a week for distance engagement (most of which is after hours) with material and assessments to succeed.
• All final semester exams need to be written at an IIE campus or other approved exam centre.

Please note synchronous sessions generally take place after hours.

To succeed in your distance journey, you need to be:

• Self-motivated and invested in your learning journey.
• Disciplined and able to balance studying with work and family commitments.
• Able to direct your own studies, maintaining a diligent pace.

To assist you in succeeding in your distance journey, our teaching approach is:

• Student-centric: we facilitate your thought processes to foster innovative ideas and creative solutions.
• Authentic: we use real-life examples and case studies.
• Activity-based: We move your learning forward through applied activities and assessments.
• Discussion-based: we ask you questions and stimulate debate to provoke deep thought and insights about course content.

Examination centre options for assessments written on campus

• All final semester exams as indicated on your Programme Assessment Schedule (PAS) can be written online, at an IIE campus, or at an approved exam centre where appropriate. 
• From 2024, we are planning to offer you the ability to write your exam online, which will be invigilated.
• Your device needs to fulfil the minimum requirements as above with internet connectivity, a working webcam and audio recording ability, with battery life sufficient for the exam duration in case of power outage once the exam has started.
• Whilst Android devices and tablets can be used for your studies, they cannot be used for online exams.
• You are responsible for making contingency plans in case of planned power outages. 
• You need to be alone in a quiet environment for writing your exams online.

Where assessments cannot be written online or students do not have access to an appropriate device

• For students based in South Africa, online students may select any campus of The IIE’s Varsity College, Rosebank College, Vega, or IIE MSA as their Examination Centre.
• An alternative examination centre is only permissible for students studying abroad and those located in a province of South Africa where there is no IIE campus. If there is no IIE campus within reach, an alternative venue will need to be sourced by you. For non-IIE venues, there is an alternative venue levy per module.

Entry Requirements

Minimum Admission Requirements

• A National Senior Certificate (NSC) Higher Certificate pass with 30% for English ; OR
• A National Certificate (Vocational) NC(V) Higher Certificate pass with 40% in English; OR
• A Senior Certificate (SC) (without endorsement) with 33.3% in English ; OR
• A Senior Certificate (Amended) SC(A) Higher Certificate pass with a minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC; OR
• For international qualifications: A SAQA Evaluation Certificate with NSC L4 equivalence with at least 30% or equivalent for English

Senate Discretionary Admission
Mature Age Admission -  23 years and older:

• Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years’ work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR

Mature Age Admission - 45 years and older:

• Candidates must have attained the age of 45 before or during the first year of registration.
• Recognition of Prior Learning (RPL) – Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
• If applicant does not meet minimum admission requirements and there is no alternative (such as completion of NQP modules) but they have relevant experience, the following must be requested:

1. Certificates for all formal (Accredited Higher Education qualifications) and/or informal qualifications/modules (SLP’s, Microcredentials etc). SAQA certificates must be provided for any international qualifications.
2. CV to determine whether the following are related to the qualification that the applicant is applying for:

1. Formal (Accredited Higher Education qualifications) and/or informal qualifications/modules (SLP’s, Microcredentials etc)
2. Relevant work experience

General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE).

• Candidates with a GED qualification may be admitted if they have a SAQA Evaluation Certificate with NSC L4 equivalence, as well as minimum score of 145 out of 200 for all 4 GED subjects.

OQSF Qualifications

• Candidates with an OQSF Level 4 120-credit cognate qualification may be admitted once assessed and approved by the relevant Head of Faculty.

IEB International Secondary Certificate

• Candidates must have achieved Higher Certificate pass and meet the additional admission criteria (where applicable).
• A SAQA Certificate of Evaluation with NQF L4 equivalence is required
  

Should you have any other school leaving qualification not mentioned above, please reach out to a contact navigator.