Dr Carla Enslin

Research Interests: Brand strategy and leadership; contact strategy and alignment, disruption and innovation

Full Bio

Carla Enslin is a founding member of IIE-Vega School and currently occupies the position of Head of Strategy & New Business Development. Carla designed and implemented Graduate, Honours and Masters programmes at IIE-Vega. Although she now leads the brand and partnership strategies of IIE-Vega, she remains involved in the Honours and Masters programmes at the school, training and supervising students pursuing studies in strategic thinking and brand leadership. Carla’s interest and experience in brand building includes the design and implementation of brand identity systems, brand alignment and contact strategies. She lectures widely in Africa and abroad and conducts corporate training, consulting and coaching, is a course supervisor and trainer for the Master of Arts in Creative Brand Leadership at Vega, a Research Associate at the University of Stellenbosch Business School and Teaching Fellow at the University of Cape Town’s Graduate School of Business.

ORCID ID: https://orcid.org/0000-0001-6874-2690