Research Articles
Authors: Mitchell Baumann and Ivan Mkhomazi (Supervisor)
The role of advertising on perceived quality of fast-moving consumer goods
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms which resulted in the sales of Fast-Moving Consumer Goods (FCMGs) in Africa on a steady decline.
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Authors: Mitchell Baumann and Ivan Mkhomazi (Supervisor)
The role of advertising on perceived quality of fast-moving consumer goods
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms which resulted in the sales of Fast-Moving Consumer Goods (FCMGs) in Africa on a steady decline.
READ MORE
Authors: Mitchell Baumann and Ivan Mkhomazi (Supervisor)
The role of advertising on perceived quality of fast-moving consumer goods
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms which resulted in the sales of Fast-Moving Consumer Goods (FCMGs) in Africa on a steady decline.
READ MORE
Authors: Mitchell Baumann and Ivan Mkhomazi (Supervisor)
The role of advertising on perceived quality of fast-moving consumer goods
The advertisement industry has experienced significant advances in recent years due to the growth and explosion of new technologies and platforms which resulted in the sales of Fast-Moving Consumer Goods (FCMGs) in Africa on a steady decline.
READ MORE