PR Specialist

• Establish and maintain relationships with national mainstream and business media outlets based on our industry
• Become an ideas generator, eager to uncover original stories and angles
• Define, execute and ensure digital content strategy is driving traffic and engagement
• Create and Pitch content projects to manager that will boost engagement and reach new audiences
• Managing contracts, agreements, briefs and external communications with suppliers
• Manage short-term and long-term content calendars through production, and help track the performance of content over time
• Write headlines that attract and intrigue readers to click.
• Collaborate with team members to ensure accuracy while also maintaining brand voice
• Aid with research, story assignments, formatting, and image sourcing
• Learn, test and implement new SEO content and linking best practices
• Post original content relevant to our clients’ keywords and SEO campaigns
• Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
• Create artwork for digital content.
• Use web analytics to determine the impact of content campaigns
• Ability to think critically and creatively to pitch content based on our SEO keywords
• Ability to meet and exceed monthly production goals
• Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media mediums
• Plan and host internal and external company events

Desired Education

• Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major General Knowledge
• Solid understanding of the Internet
• Solid understanding of basic copywriting
• Solid Photoshop and Illustrator skills
• Solid understanding of digital marketing

Experience 

• Should have customer service experience in any industry
• 2 Years of Public Relations experience
• Basic HTML experience (a plus) 
• Advertising agency experience (a plus)
• Any digital marketing experience (a plus)
• Experience with Google Analytics (a plus)
• “Power” Twitter, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)
• Events planning and management (a plus)

Qualities

• Brilliant written and verbal communication skills with staggering attention to detail
• Demonstrates ability to get things done
• Passion and creativity for communications and relationship building
• Well-organized, good at managing and juggling projects
• Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment
• Creativity and an aesthetic eye
• Self-motivated and driven mentality to grow your network and relationships with customers.