Digital Content Creator

Digital Content Creator Internship

Job description  

• N.B: This is an in-office position, the applicant must be prepared to work in the office 5 days a week.
• The Digital Content Creator Intern will play a key role in creating and delivering engaging and inspiring content across our range of digital channels.  
• Ensuring our digital presence supports and enhances our business offering and delivers our messages effectively.
• The Digital Content Creator Intern is expected to work simultaneously with the editor and marketing team to maintain consistency between marketing campaigns and content published.  
• This role requires someone who is creative, has excellent writing skills (background in journalism is a plus) and can identify, create, manage and deliver digital content using a range of techniques, across channels including websites, social media and webinars. 
• The role will work across a range of projects in the organisation and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers.  

 Key Responsibilities   

• Work with the Editor and marketing department to get an understanding of the short-term and long term marketing targets and then develop content strategies accordingly 
• Work with the Editor in sourcing content and creating Monthly Professional Beauty Newsletter Monthly Salon International Newsletter Source content and work together with the editor in publishing
• Bi-Monthly Professional Beauty Magazine (including the NailFile and Salon International Supplements)
• Quarterly Aesthetic Medicine Newsletter
• Design graphics for marketing collateral and social media pages, edit photos and work with the internal design team when necessary.
• Manage and grow the brand's social media platforms, engagement and following
• Measuring and monitoring and creating reports of company website and social media traffic statistic
• Brainstorming and suggesting new ways to improve traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Consistently update the website, social media and content pages
• Attend events, launches, functions and conduct industry interviews as content sources 
• Conduct interviews with industry professionals in webinars, stages and live streams

Job Qualifications and Skills  

• Experience as a content creator in prior roles creating strong and engaging content 
• Experience using Adobe Suite and Canva  - Understanding of SEO best practices  - Understanding social media and web metrics
• Proficiency with content management systems and analytics software
• Excellent writing, proofreading and communication skills 
• Detail-oriented work style with good time management and organizational skills 
• Knowledge of various analytics platforms 

Content Creator Skills Required 

Here is a list of few skills that will be helpful in the daily functioning as a content creator: 

• Excellent written and verbal communication skills as well as organizational skills
• Ability to work efficiently maintaining high quality and accuracy 
• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets 
• Developed skills to collaborate with various departments and work in alignment with them
• Ability to maintain consistency in their content writing
• Ability to understand and cater to the needs of customers and discover the potential markets for the company
• Excellent time management and planning skills to ensure meeting deadlines
• Having an analytical mindset to analyze what type of customers are attracted to what content and then analyzing a target market 
• Ability to communicate the message in simple and beautiful language which will attract an audience 
• Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn and Instagram, using tools like Hootsuite.  
• Experience in photography and creating/editing images
• Experience in video editing 
• Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics and Hootsuite.  

To apply, please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for this position to info@probeauty.co.za. We look forward to reviewing your application.