Copywriter and Digital Marketing

We are looking for a talented Copywriter and Digital Marketing Specialist to join our team. The ideal candidate will be passionate about writing compelling copy and creating engaging digital marketing campaigns. They will play a key role in shaping our brand voice and driving our digital marketing efforts.

Responsibilities:

• Develop creative and persuasive copy for various marketing materials, including website content, blog posts, social media posts, email campaigns, advertising copy, and more.
• Collaborate with the creative team to ensure that copy aligns with our brand identity, messaging, and objectives. 
• Conduct thorough research on industry trends, target audience preferences, and competitive analysis to inform content strategy and campaign development.
• Optimize content for search engines (SEO) and social media platforms to increase visibility, engagement, and conversion rates.
• Plan and execute digital marketing campaigns across multiple channels, including social media, email, display advertising, and content marketing.
• Monitor and analyze campaign performance metrics, such as website traffic, engagement, and conversion rates, and provide actionable insights for optimization.
• Stay updated on digital marketing trends, best practices, and emerging technologies to continuously improve our marketing efforts.

• Proven experience as a Copywriter and Digital Marketing Specialist or similar role, with a strong portfolio showcasing your writing and digital marketing work.
• Excellent writing skills with a keen eye for detail, grammar, and punctuation.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and analytics tools (e.g., Google Analytics, SEMrush).
• Solid understanding of digital marketing strategies, tactics, and channels, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creative mindset and the ability to think strategically to develop innovative and effective marketing campaigns.
• Strong analytical skills and the ability to interpret data and metrics to make data-driven decisions and optimize campaign performance.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred but not required.