DIGITAL MARKETING/LEAD GENERATION

LEADS GENERATION SPECIALIST “LEADS CHAMPION”

• Our direct to consumer business provides mass-market, niche insurance driven through out-bound telesales. Leads are the lifeblood of the sales funnel, and we are looking for a “Leads Champion”.
• The role requires a commercially minded individual with a strong growth focus.
• They should be deeply analytical and able to generate a large quantum of leads which both convert successfully and maintain premium contributions.
• Successful candidates must be able to suggest new ideas for lead generation and implement them through to completion with ongoing iteration and improvement.
• You should be able to manage digital campaigns across Google Ads, Social, SMS, Email, WhatsApp and other digital media platforms as well as work with external lead providers.
• PACKAGE: based on qualifications and prior experience the candidate will receive a competitive basic salary of up to R30k CTC as well as quarterly incentives.

DUTIES AND RESPONSIBILITIES

• Connect with new potential partners and set up new innovative campaigns
• Develop and implement internal lead generation strategies
• Develop and maintain a comprehensive knowledge of the companies’ products, systems and processes
• Manage Google Ads from ad copy curation through to campaign management
• Social media campaign management
• Manage white label lead generation platforms
• Website content management
• Digital campaign tracking
• Ability to manage email campaigns (HTML capability advantageous)
• Influencer campaign management
• Regular reporting on campaign effectiveness (cost per lead, cost per sale, premium collection
• POPI and opt out management
• Manage and regularly engage with third-party providers and internal stakeholders to discuss campaigns and drive performance
• Assess best leads for specific sales agents/teams and distribute leads to maximise conversions
• Focus on commercial viability and analyse payment experience on leads generated
• Approach leads projects with flexibility to test, iterate and improve.

MINIMUM REEQUIREMENTS & COMPETENCIES

• Tertiary qualification in marketing
• Previous experience in financial services marketing / lead generation
• Experience in creating and managing digital marketing campaigns
• Strong project management skills
• Excellent computer literacy skills (Outlook, Excel, Word, Power Point)
• Advanced Excel skills
• Understanding of UX/CX principals and user journey management
• Ability to unpack the purchase lifecycle
• Understanding of retargeting techniques
• Ability to work with a range of internal and external stakeholders across all levels of the business
• Ability to resolve issues effectively and with urgency
• Demonstrates a high degree of honesty, integrity, diligence, charisma, innovation, and customer-service attitude.
• Resilience
• Attention to detail with active listening skills.

In job description