Marketing & Communication Officer

Marketing and Communications Officer, Claremont, Cape Town

Join our team and be part of a collaborative and innovative environment where your skills and expertise will make a real impact.

What you will be doing:

Content Creation

• Direct Marketing & Social Media: Assist in creating social media content across various platforms (Facebook, LinkedIn, X, WhatsApp, etc.). 
• Develop engaging content, including email marketing campaigns, blog posts, graphics, and video snippets, to support marketing and internal communication campaigns.
• Assist in managing and updating social media content calendars.

Advertising & Campaign Support:

• Conduct market research and assist in the development of audience targeting strategies. Uncover industry trends, competitor insights, and content marketing gems to inform strategic decision-making.
• Monitor campaign performance and generate reports to analyse effectiveness.
• Website & SEO Assistance: Assist with basic website updates, content optimisation, and blog management.
• Support SEO initiatives, including keyword research, on-page SEO tasks, and backlink strategies.

Creative & Branding Projects:

• Collaborate with the creative team on multimedia content, including videos, infographics, and design materials.

Analytics & Reporting:

• Assist with gathering and analysing data from digital platforms (Google Analytics, social media insights, SalesForce etc.) to assess the performance of campaigns.
• Prepare reports and presentations for internal teams.

Events Planning:

• Research and advisement relevancy on industry-related events
• Collaborative conceptualisation of event set-ups. 
• Logistics of event from conception to completion.

Administrative Support:

• Administrative assistance such as updating and maintaining the marketing department’s documentation and databases.
• Ad-hoc duties as determined by the Marketing and Communication Officer and Commercial Manager.
• Photo asset and stock management: Organize, label, and tag photo assets for future use, ensuring easy access for marketing and sales purposes.
• Stock management of all marketing collateral.

Desired Experience & Qualifications:

• 3-year degree/diploma in Marketing with a deep understanding of marketing principles, strategies, and best practices.
• 5-years’ experience in a similar role A passion for marketing data analysis, content creation and the future of AI in a marketing context
• Strong writing and editing skills (English), with impeccable grammar and attention to detail.
• Knowledge of SEO best practices and content optimisation techniques.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workplace (Gmail, Google Sheets, Google Slides, Google Docs)
• Familiarity with social media platforms (Facebook, LinkedIn, X, WhatsApp) and content management systems (e.g., WordPress) is a plus.
• Collaborative mindset with the ability to work effectively in a team environment.
• Creative approach to challenges with the ability to think outside the box. Strong organisational skills, detail-oriented, and able to manage multiple tasks with tight deadlines in a fast-paced environment.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar tools (Canva) is an advantage.