Digital Marketing Consultant

1.Objective

A digital marketing consultant will be appointed, to generate qualified leads for Greenhaven Estate through strategic use of social media channels, working collaboratively with the Shelley Residential (estate agency) and Melki (property developers) to maximize effectiveness 

2. Scope of services required Melki are looking to appoint a digital marketing consultant which will be responsible for the following: 

2.1 Lead Generation Focus:

2.1.1 Develop and execute targeted social media campaigns to generate high-quality leads.

2.1.2 Utilize existing marketing collateral created by the Shelley Residential team in all campaigns and strategies.

2.1.3 Note that PropData is running the Greenhaven website and currently running the Google Ad campaign.

2.1.4 Provide a ‘’live’’ document of leads generated and marketing qualified leads.

2.2 Social Media Creation and Management:

2.2.1 Leverage platforms such as Facebook, Instagram, LinkedIn and Tik Tok to reach and engage the target demographic effectively.

• Melki and Shelley Residential team to share data on existing buyers- campaigns to be based on existing user data.

• Campaign strategy tailored to lead generation.

• Creative assets (e.g., ads, graphics, videos) optimized for engagement and conversions.

• Tracking and optimization of campaign performance to meet lead targets.

2.3 Key Performance Areas

2.3.1 Achieve a specified number of qualified leads per month (specific KPI to be determined in collaboration with the agency).

2.3.2 Improve engagement and click-through rates on targeted social media ads. 2.3.3 Build a larger, more engaged social media audience that aligns with the target demographic.

Selection criteria

• Proven experience in lead generation through social media, particularly for estate agencies and residential estates.
• Strong understanding of the target demographic and ability to create tailored campaigns.
• Collaborative approach to working with Melki and Shelley Residential estate agency and utilizing existing marketing collateral.
• Clear reporting and analytics capabilities.
• Ability to work within budget