Brand Strategist

We’re Hiring: Brand Strategist (Junior to Mid)

Join Hyphen Creatives!

Are you a strategic thinker with a passion for branding, consumer behavior, and marketing innovation? Do you have a knack for turning insights into impactful brand strategies? If so, Hyphen Creatives is looking for you!

About Us: At Hyphen Creatives, we don’t just market brands—we craft experiences, shape narratives, and build deep connections between brands and their audiences. As a multi-award-winning agency, we specialize in omnichannel marketing, shopper engagement and brand strategy that drive real impact.

The Role: As a Brand Strategist, you will be at the heart of shaping brand identities, positioning strategies, and campaign ideas. Your role will involve deep research, creative problem-solving, and collaboration with both internal teams and clients to develop innovative strategies that drive business growth.

Key Responsibilities: 

• Conduct market research and consumer insights analysis to inform brand strategies
• Develop compelling brand positioning and messaging frameworks
• Collaborate with creative and account teams to bring strategies to life
• Identify trends, opportunities, and challenges in various industries
• Present strategic recommendations to clients with clarity and confidence
• Support in crafting omnichannel marketing and activation plans

Who You Are:

• A strategic thinker who thrives on solving complex brand challenges
• Analytical yet creative—you can balance data with big ideas
• A strong communicator who can sell ideas and inspire confidence
• Passionate about branding, storytelling, consumer behaviour and shopper marketing
• Experienced in developing marketing strategies (agency experience is a plus!)

What we need from you:

• Matric/Grade 12.
• A degree in marketing, brand strategy, or any related field will be advantageous
• 2-5 years’ experience in brand strategy
• Valid drivers’ license.
• Amazing PowerPoint skills
• Experience leading client meetings.