Marketing Coordinator

Junior/Mid Marketing Coordinator Remote: Remote (Cape Town team in-office 1 x weekly)

Position Type: Full-time (not open to companies/outsourced solution providers) 

Introduction: Hailr is a leading B2B playable advertising platform revolutionizing brand engagement through gamified campaigns. 

We are on the search for a Marketing Coordinator to help us take our branding and marketing efforts to new heights! 

Objective:

As Hailr Marketing Coordinator, we will rely on you to help us keep our marketing efforts well coordinated and aligned to our medium & long term goals.

We work with a number of partners to achieve our overall marketing output, and management of these partners will be a key part of the job.

Our hope is that this new role can help us to take all of the elements we have already completed and focus it on our goal of bringing in relevant enquiries from the global market.

Responsibilities:

• Coordinate and manage all marketing activities, including but not limited to email campaigns, social media marketing, content creation, event planning, awards entries and PPC planning
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development and sales objectives
•  Analyze marketing metrics (i.e. Keyword performance, conversions, site performance) and user feedback to optimize campaigns and improve overall marketing performance
• Stay updated on industry trends and best practices in digital marketing and the branded engagement industry more generally
• Develop and execute marketing strategies to increase brand awareness and drive users to our site and into ‘book a demo’ conversions
• Help us to come up with new and interesting ways of generating demand using new and existing properties
• Find relevant events, awards, accelerators and competitions for us to engage with to boost our brand and profile in the global market

Requirements: 

• Tertiary Qualification in Copywriting/Marketing/Branding/Strategy/similar or relevant market experience Proficiency in Notion, Google Suite, and Slack
• Experience working as part of a remote team (asynchronous experience a plus) 
• Experience working with paid advertising (Google, Linkedin, other) Non Essential (but a plus) Copywriting experience SEO experience Conversion Rate Optimization (CRO) experience
• Salary Range: negotiable based on experience
• Application Process: Interested candidates should submit their CV/resume and letter of motivation to hello@hailr.app.
• Shortlisted candidates will undergo an initial screening followed by interview and final selection process.