Junior Paid Digital Media Specialist

Paid Media Strategy:

• Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
• Implement accurate tagging and tracking on websites, CRM and relevant platforms.
• Conduct thorough keyword research, audience targeting, and ad placement to maximise ROI.

Campaign Optimisation:

• Monitor, analyse, and optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives. 

Budget Management:

• Effectively manage and allocate budgets across various paid media channels, ensuring optimal performance and efficient resource use.
• Provide regular budget and performance reports to stakeholders.
• Provide actionable insights and recommendations for continuous improvement.

Collaboration with Creative Teams:

• Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.

• Bachelor’s degree in marketing or equivalent. 
• Minimum of 1 years’ experience in Paid Digital Media (an advantage).
• Matric Mathematics an advantage.
• Advertising or Media Agency experience and advantage. 
• Strong Excel proficiency.
• Proven experience in digital media with a strong emphasis on Paid Media campaign management. · In-depth current knowledge of Google Ads and Facebook Campaign Manager. 
• Media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.
• Familiarity with SEO best practices and their integration with paid media strategies.
• Good knowledge of CRM systems.
• Excellent written and verbal communication skills.