Digital Campaign Manager

In this role, you will collaborate with various departments, including account management, finance, and marketing, to create, develop, manage, maintain, and enhance campaigns. Additionally, you will contribute to reporting efforts across different departments, ensuring accuracy, timeliness, and clarity.

This position is an excellent fit for an organized and customer-focused self-starter who thrives in a dynamic and fast-paced environment. If you’re looking to gain experience within a growing organisation, this role offers an exciting opportunity.

Responsibilities & Duties:

• Campaign Planning & Implementation:
• Set up and manage campaigns in AdEngine, integrating third-party tools for brand safety and ad verification.
• Ensure properly implemented creative tagging, universal tracking pixels, and UTM parameters. 

Technical Setup & Testing:

• Implement campaigns, conduct creative builds and testing, and collaborate with clients to ensure seamless execution. 

Monitoring & Optimization:

• Track campaign performance, analyse key metrics and optimise campaigns to exceed client objectives.

Reporting & Analysis:

•  Deliver comprehensive reports, conduct post-campaign analysis, and share valuable insights with clients.

Client Communication & Management:

• Maintain clear and professional communication with clients, ensuring their needs are met and expectations are exceeded. 

Administrative Tasks:

• Maintain meticulous campaign documentation and assist with inventory management.

Key Performance Areas:

• Flawless execution of campaign setup and implementation
• Continuous campaign optimisation to achieve outstanding results 
• Accurate and detailed campaign documentation
• Regular, transparent communication with clients regarding campaign progress and results

Skills & Experience (Required & Desirable):

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field -5-10 years of experience in campaign management or a similar role
• Proven expertise with Google's suite of products (Ads, Analytics, Search Console, Tag Manager, Data Studio, Merchant Centre)
• Strong technical skills in HTML and PHP -In-depth knowledge of SEO best practices, digital marketing trends, and analytic tools -Exceptional organisational and time management skills
• Excellent communication and interpersonal skills -Ability to thrive in a fast-paced environment and manage multiple tasks simultaneously
• Meticulous attention to detail and a passion for delivering high-quality work
• Experience with third-party brand safety and ad verification tools (Oracle, Moat, IAS)

Preferred Skills:

• Experience in e-commerce and working with Google Merchant Centre
• Familiarity with other digital marketing tools and platforms
• Ability to manage multiple marketing campaigns concurrently
• Understanding of Private Market Place (PMP) environments
• Strong problem-solving skills and the Ability to recruit and collaborate with skilled freelancers