Category Manager

• To build and follow-up the Category strategy in all consumer channels (FMCG, DIY, Stationery, Digital/Websites)
• To define the Margin level and Retail Price positioning of the Category
• To participate in the NPD roadmap in collaboration with R&D, other SU’s and regions/countries
• Global product management, development and maintenance within the Category for the Consumer channels
• Design and re-design packaging layouts for Consumer products
• Global Innovation roll-out management
• Aligning best POS practices with Global Consumer market
• Support new Market development
• To ensure the Margin level and Retail Price positioning of the Category is aligned with company expectations

Category / Channel strategy:

• Contribute to the 5 year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries 
• Follow-up the annual roadmap with regions/countries
• Measure KPI’s and track the progress in the regions
• Visit the regions/countries to stay up to date with market development
• Visit trade shows

Category management:

•  Monitor GP/MVC targets and define corrective action plans when needed
•  Participate in pricing alignment within Global accounts, channels and markets
•  Analyse competition, our performance and our product offer, and make adaptations in order to ensure a winning category offer
• Follow up with the regions on the category performance and collaborate on initiatives to support the agreed roadmap
• Help the region in shelf planning and share global best POS execution practices
• Ensure Brand and Packaging consistency within the Category

Product development:

• Manage the NPD process, be involved in the R&D process validation for the category/channel projects
• Feed the NPD process with news, ideas and ensure a well filled pipeline
• Build R&D or Purchasing programs in collaboration with other SU’s in order to optimize the cost and product offering with the Category
• Together with Purchasing, R&D develop new concepts with external suppliers 

Packaging / Layout design:

• Update the designs within the category, to ensure distinctiveness and competitive advantage
• Approval of local packaging designs within the category, ensuring a global layout, branding and product name consistency - portfolio with new and innovative packaging formats; assess industry trends and identify relevant suppliers
• Conduct consumer tests to ensure market acceptance

Trade support:

• Monitor RSP’s and define corrective action plans when needed
• Analyse competition, our performance and our product offer, and make adaptations in order to ensure we win