Digital Marketing with Graphic Design

We are seeking a versatile and creative Digital Marketing Specialist who also possesses strong graphic design skills. The ideal candidate will have a passion for both digital marketing and design, with the ability to create visually compelling content that drives engagement and supports our clients’ marketing objectives. You will play a key role in executing digital marketing strategies, designing graphics, and ensuring our online presence is dynamic and engaging.

Key Responsibilities:

Digital Marketing:

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve client objectives.
• Conduct keyword research and implement SEO best practices to enhance organic search visibility.
• Analyze campaign performance data and generate actionable insights to improve ROI.

Graphic Design:

• Create visually appealing graphics for digital marketing campaigns, including social media posts, banner ads, email templates, and website visuals.
• Design promotional materials such as brochures, flyers, and infographics that align with branding guidelines.
• Collaborate with the marketing team to develop creative concepts and ensure consistent visual identity across all marketing channels.

Content Creation:

• Produce high-quality, engaging content for social media, blogs, and other digital platforms.
• Work closely with copywriters to integrate visual elements into content marketing strategies.
• Develop multimedia content (e.g., videos, animations) to enhance audience engagement. 

Social Media Management:

• Manage and grow social media accounts by posting relevant content, engaging with followers, and monitoring social trends.
• Develop social media calendars and ensure timely delivery of content.
• Monitor and report on social media performance, adjusting strategies as needed.

Client Collaboration:

• Liaise with clients to understand their digital marketing needs and deliver solutions that exceed expectations.
• Present creative concepts and marketing strategies to clients, incorporating their feedback into final deliverables. Maintain strong client relationships through regular communication and reporting. 

Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong understanding of social media platforms, digital advertising, and SEO.
• Experience with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
•  Excellent visual design skills with a keen eye for detail.
• Strong copywriting and content creation abilities are a plus. 
• Ability to manage multiple projects simultaneously and meet deadlines.

Personal Attributes:

• Creative thinker with the ability to translate ideas into impactful designs.
• Strong communication skills and the ability to present ideas clearly and effectively. 
• Highly organized with excellent time management skills.
• A team player who can collaborate with others but also work independently.
• A proactive attitude with a passion for staying current on digital marketing and design trends.