Digital marketing

The Junior Marketing Manager is responsible for supporting the development and execution of marketing strategies and campaigns to drive brand awareness, generate leads, and increase sales.

This role involves a mix of strategic planning and hands-on execution, with an emphasis on digital marketing, market research, and campaign management.

The ideal candidate is a motivated, detail-oriented individual with a passion for marketing and a desire to grow within a dynamic team.

Key Responsibilities:

Campaign Development and Execution:

• Assist in the creation and implementation of marketing campaigns across various channels (digital, print, social media, etc.).
• Coordinate with internal teams and external vendors to ensure timely and effective campaign execution.
• Monitor and analyze campaign performance, providing recommendations for optimization.

Market Research and Analysis:

• Conduct market research to identify trends, competitor activities, and customer preferences. Analyze data to generate actionable insights and support decision-making processes. 
• Prepare reports and presentations summarizing research findings and recommendations.

Content Creation and Management:

• Develop engaging content for marketing materials, including blog posts, social media updates, email newsletters, and website content.
• Ensure all content aligns with the brand’s voice and messaging.
• Manage and update content on the company’s website and social media platforms.

Event Planning and Coordination:

• Support the planning and execution of marketing events, including trade shows, webinars, and promotional activities.
• Coordinate logistics, manage event budgets, and liaise with vendors and partners.

Campaign Monitoring and Reporting:

• Track and report on key performance metrics for marketing campaigns.
• Assist in the development of marketing reports, providing insights into campaign effectiveness and ROI.
• Prepare and present regular updates to the marketing team and senior management.

Collaboration and Communication:

• Work closely with the marketing team to brainstorm and implement creative ideas.
• Collaborate with sales, product development, and other departments to align marketing strategies with overall business objectives.
• Communicate effectively with external agencies, partners, and clients as needed.

Administrative Support:

• Assist with day-to-day administrative tasks related to marketing activities. Maintain and organize marketing materials and documentation

• Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 1-2 years of experience in marketing, preferably in a junior or assistant role.
• Strong understanding of marketing principles and digital marketing strategies. 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software (e.g., Google Analytics, CRM systems).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines. Strong analytical skills and attention to detail. 
• Creative thinking with a proactive attitude and willingness to learn.
• Preferred Skills:
• Experience with social media advertising and content management systems.
• Basic knowledge of graphic design tools (e.g., Adobe Creative Suite).
• Understanding of SEO and SEM principles.