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Advanced Diploma in Brand Innovation *
Remaining ahead of the competition in an environment that continually shifts, changes and is becoming increasingly complex is a great challenge for all brands. To be successful in this environment is going to take a new way of thinking.
Innovation has become the lifeblood of every brand. As brand builders we are expected to be thought leaders and therefore always at the forefront of new thinking. The only way we are able to continually find the newest, freshest, most original ideas to build brands effectively is to develop our ability to think in a more open, flexible, borderless and 'whole-brain' way. In addition, our ability to source and use information about our environment and our consumers intelligently, and our knowledge of current technology available to us becomes more and more crucial.
The Advanced Diploma in Brand Innovation is focused on developing innovative thinking as the nucleus to all brand activity. This qualification therefore develops innovative thinking processes which will enable students to be thought leaders and will contribute to their holistic brand-building orientation. Furthermore, students will learn how to gain insights from research and innovatively plan brand contacts taking into consideration context and channel to develop sound brand-building solutions.
The learning programme leading to this qualification will also address the changing nature of the brand communications industry and new brand paradigm thinking. It offers a deep and systematic understanding of current thinking, practice, theory and methodology in brand innovation as an area of specialisation.
Who Should Apply?
This part-timeprogramme is aimed at individuals who currently hold positions in brand management, brand communications or marketing and who wish to update themselves with current trends and improve their ability to innovate and think differently within a brand context.
It also addresses the needs of individuals who hold a first qualification in a different field and want to make a career change into brand building and innovation. It provides entry-level vocational and professional preparation or specialisation in these fields.
Entry Criteria & Articulation
Admissions are based on successful completion of a NQF level 6 qualification or RPL (including credit recognition). An appropriate Diploma or Bachelor`s Degree
The modules covered in our advanced diploma:
| Total duration: | 18 months part-time (studied over 3 semesters) |
| Dates and schedule: | Classes twice/three times per week from 17h30 - 20h30. |
| Commencing July 2010 |
Please contact the Orbit Navigator in your region for further information
*This programme has been submitted and is subjectto the approval of the Department of Education, the Council on Higher Education and the South African Qualifications Authority
