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What is Communication Design?


WHAT DO COMMUNICATION DESIGNERS DO?

These are the people who make things look awesome, but also manage to get the right message across to the right audience. They are the creative pros who apply visual aesthetics to tell stories that resonate and add value. Communication designers are more than artists, but critical thinkers who have the unique ability to merge design with strategic intent, and craft compelling and meaningful visuals solutions. This field of design plays a key role in shaping how information is perceived and understood in an increasingly visually-driven world.

WHY STUDY COMMUNICATION DESIGN?

Communication is such a vital part of our everyday lives, imagine how boring the world would be if we couldn’t connect with other people! By studying communication design, you will develop a set of skills that opens doors to a wide range of exciting career opportunities. Advertising, design, branding, publishing, photography, entertainment, and illustration would be good places to start looking for your future dream job.

WHY COMMUNICATION DESIGNERS ARE THE SUPERHEROES OF THE DESIGN WORLD.

As our world becomes more visually oriented, employers, companies and advertisers are eager to find visual designers who are able to create captivating visual messaging. Communication designers use their creativity and design skills to communicate complex solutions in engaging ways (These are just a few of their specialist superpowers!). You might need to broaden your search terms to discover the volume of career opportunities available: Graphic Designer; Junior Art Director; Packaging Designer; UI Designer, Visual Communication Designer; Illustrator; Information Designer and Content Designer.

WHAT KIND OF PERSON WILL ENJOY THIS CAREER?

You have a sharp eye for aesthetics, you’re a master of the colour wheel, and know the difference between a typeface and a font. You have refined taste and a passion for bringing visual delight to the world around us. But you’re also curious about the world we live in and constantly seek ways to make it better in some way. Communication designers thrive in a creative and collaborative environment and love exploring new, imaginative ideas.

WHAT WILL YOU LEARN?

In this degree, you will dive deep into the elements and principles of great design, which includes layout, typography, packaging design, and colour theory. And that’s just the beginning! You will create brand identities and collaborate on integrated campaigns. You will learn industry-standard design software to create digital content using photography and videography. Add on a mastery of illustration skills and you have built the ideal foundation to become a maestro in the design world.

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Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07. View certificate here.

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