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Customers must recognize that you stand for something- Howard Schultz, Starbucks

 




Why Study at Vega

The education and training at Vega is outcomes based and highly interactive, making for a great learning environment and real experience. All courses and degrees are taught within a brand context.

We believe that successful and innovative brands require a combination of strategic intent and creativity which is why we aim to institute "wisdomwithmagic" into everything we do.

Merging formal education and practical experience, a Vega degree shapes the best and brightest into articulate leaders in brand innovation. The campuses in Jozi, Durbz,iKapa and Pretoria - with photography short learning programmes also offered at Pretoria and Bedfordview - deliver a well rounded lifestyle of learning and practical experience in a refreshing social environment.

View our course options for more insight into our marketing degree curricula, and our academic calendar for the dates and times of the courses.

The Brand Challenge the Vega School

In keeping with its core objective of producing graduates that are industry ready, Vega places a significant premium upon the annual Brand Challenge. This is a hugely rewarding initiative that mirrors the actual battleground of the industry by having students form their own groups to come up with solutions that tackle current business problems.

Students from second and third year as well as honours students form groups to compete against each other in order to pitch their solutions to clients. The process includes having to conduct research and present a strategic and tactical plan for the selected brand.

Students participating in the Brand Challenge have an opportunity to develop marketing communication solutions for selected South African organisations

The top solutions in each category are actually implemented and results fed back to students. View more information on the Brand Challenge at the Vega School



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