Frequently Asked Questions - Postgraduates

BA Honours in Brand Leadership (1 year full-time or 18 months part-time)

Students focus on building and sustaining brands with competitive advantage, integrating intellectual depth and craftsmanship; cross-functional thinking and integrating real world industry input, application and experience. Graduates will enter into various marketing and communications industries with the skill and expertise to develop and build brands that add value to business and society as a whole.

BA Honours in Creative Brand Communication (1 year full-time or 18 months part-time)

Students develop their skills and knowledge in the areas of Copywriting, Visual Communications or Multimedia Design. This qualification is primarily intended for application in the advertising, copywriting and design industries whereby graduates will be able to move into more senior positions as creatives.

Diploma in Communications Management (3 years part-time)

The Diploma in Communications Management aims to give shape and structure to active practitioners in the field who work with all aspects of brand management in their daily business lives, as well as introduce them to emerging thought in their fields. It is ideal for working people who would like to enter the brand-building environment and seek a qualification in that area or newly qualified individuals who have a generalist degree and would now like to specialise

The BA Honours in Brand Leadership answers the need for skilled expertise in the arenas of brand management and communications. It has two areas of application or specialisation, namely,

• Brand Management and Leadership
• Brand Communications and Leadership

The programmes present an integrated and process oriented curriculum with real life application through Vega's wide network of industry connections. The programmes are based on a thorough investigation of leading brand theories and focuses on brand strategy that builds and sustains with competitive advantage. Our aim is to produce brand leaders with the desire and skill to make a meaningful difference to business and brand communications in South Africa.

The BA Honours specialising in Creative Brand Communications provides students with the core competencies necessary to develop and manage brands from both strategic and creative perspectives. This honours programme is aimed at students who wish to develop their skills and abilities within one of the following creative fields:

• Copywriting
• Visual Communications (graphic design / art direction)
• Multimedia Design

Students engage with the critical theories and models that surround brand identity and strategy development, as well as the contemporary debate and contextualisation of their chosen specialisations within the field of brand communications.

Graduating from Vega does not mean the end of our relationship! As members of our Alumni we strive to grow together by means of developing brand challenges, internship opportunities and so forth. Initiatives such as Vega's Ideas Exchange and Advisory Councils call alumni back into the Vega fold.

With the extensive range of short learning programmes offered through Vega Orbit, as well as corporate training programmes that can be customised to one's needs, learning potential is continuous and vast.

The ideal Vega graduate is:

• A problem solver
• Conceptual thinker
• Open-minded
• A life-long learner
• Passionate
• A strategic thinker
• A communicator
• An information gatherer
• Has integrity
• Is creative
• Is confident
• Is persuasive
• Is curious
• Challenges norms and stereotypes
• Is self-disciplined
• Is motivated
• Is an original thinker
• Has appropriate technical and communication skills
• Has appropriate visual, verbal and writing skills
• Able to self evaluate.

In essence, Vega graduates are integrated thinkers - surely a demand in any workplace!